The three brothers spread out around the world to further establish the Cartier name, opening boutiques in New York City and London, and continued to make wise business dealings with other companies, such as Jaeger-LeCoultre, who would produce movements exclusively for Cartier’s watches.ĭefinitely lending themselves more towards formal and special occasions, Cartier watches are ones that remain exclusive, desirable and are often the pinnacle of many collections. Louis went to the drawing board and designed the Santos watch, with square bezel and flat design. One such design for a wristwatch that has remained iconic ever since came in 1904, when Brazilian aviator Alberto Santos-Dumont approached Louis Cartier to tell him of his troubles reading his watch while flying. It was Louis-François’ grandchildren – Louis, Pierre and Jacques – who really put the Cartier brand on the map, thanks to their ingenious designs and savvy marketing tactics. Proof of its premium nature can be found in the number of royal warrants it holds with various royalty around the world, which date back to 1904 following the 1902 coronation of King Edward VII of Great Britain.
The French jeweller and watchmaker has maintained a presence in the upper echelons of luxury ever since its founding by Louis-François Cartier in Paris, 1847. Few other jewellers demand the same respect as Cartier.
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